Singapore’s e-commerce platform Reebonz has partnered with Japanese offline pre-owned luxury product boutique Komehyo.

Reebonz is expected to make Komehyo’s products available to an estimated 5.5 million members on its platform, supporting both companies’ missions to bring authentic pre-owned luxury to consumers around the world.

“The next step for us is to continuously support their growth in sales across Asia Pacific,” commented Nupur Sadiwala, Reebonz CFO.

“Furthermore, with the growing demand for authentic pre-owned luxury complemented by growing demand for new luxury products, we believe that this partnership will allow us to further deepen our ecosystem strategy of offering the broadest selection of quality new and pre-owned luxury products.”

“In addition to the opportunity for us to amplify our brand awareness, we believe that by working with Reebonz, we will be able to further improve our consistency in delivering authentic high quality products to aspiring consumers across the region,” added Shinji Kai, Komehyo’s IT department assistant GM.

Established in 1979, Komehyo currently has 40 retail stores across Japan and an online platform, selling bags, jewellery, leather goods and accessories, to watches, shoes and apparel.