Emilio Pucci Hong Kong has opened on the second floor of the IFC shopping mall.
The launch of the Italian designer label’s store serves to reinforce the brand’s Asian footprint, building on its existing operations in Seoul, Japan, and several other Southeast Asian locations including Kuala Lumpur and Bangkok. The Pucci store network has a presence in more than 50 countries worldwide.

With its golden pillars and racks, the store’s decor recalls the brand’s original store at Palazzo Pucci. A minimalist interior is punctuated by green plants and a notable “Riva droite” Cappellini armchair. Capri blue carpet, extra-clear mirrors and travertine marble are distinctive highlights.

The Emilio Pucci Hong Kong store stocks ready-to-wear, silk accessories, handbags, shoes, small leather goods, eyewear and beachwear.