Mainland Chinese retailer Tan Mujiang has opened its first flagship store in Canada.
Tan Mujiang is the only listed company in the world making wooden combs. It has created more than 40 processes to improve its products, which are made from natural materials of traditional Chinese handicrafts, integrating traditional culture with modern fashion.
The company opened at Toronto’s Scarborough shopping centre earlier this month, taking space right next to jeweller Pandora.
Dubbed H002, the Canadian store is Tan Mujiang’s second overseas, following one opened at Hong Kong’s Telford Plaza. Twelve more overseas stores are planned this year.
Zhang Chuanjin, Tan Mujiang’s offline market director, said the company’s goal is to popularise the brand by operating its own franchise shops all over the world.
Since December 2013, Tan Mujiang has acquired more than 80 patents and supplies more than 1200 shops all over Mainland China, four in Hong Kong, one in Singapore, and some online stores, such as Amazon and eBay.
Chuanjin said that on the Toronto store’s opening day, Tan Mujiang attracted many customers with its eye-catching Chinese logo and a lute performance.
“Many Chinese were surprised to see traditional Chinese wooden combs abroad, and many locals were impressed by the oriental charm and exquisite craftsmanship of the combs. They found that besides just combing their hair, the exquisite combs could also be a great gift for family and friends.”
Tan Mujiang has set up a national general franchising model and hopes to find franchisees interested in their brand.
Tan Mujiang says it plans to increase its investment in overseas market promotion. In addition to participating in grand international exhibitions, the company will release its brand and product information on popular social media platforms and organise promotional activities for overseas stores.