Roots Canada opens first Hong Kong store

Premium outdoor lifestyle brand Roots Canada has opened its first Hong Kong store this month, at Harbour City.

The store was opened with Fung Retailing’s Branded Lifestyle Group, its Asian retail partner.

Roots Canada’s brick-and-mortar debut in the territory coincided with the launch of an online store with Zalora Hong Kong.

“Opening a store at the largest and most diverse shopping mall in Hong Kong is an important first step in what has the potential to be a multi-store market for Roots,” said Jim Gabel, president and CEO of Roots Canada.

“Further, with an online store on Zalora, customers can go beyond the physical location to connect with our brand anytime and from anywhere in Hong Kong. Our expansion into Hong Kong is a testament to the continued success of our longstanding partnership with Branded Lifestyle Group.”

The new Roots retail space brings together “cabin comforts and city conveniences” to create a space that feels like home, the company said in a statement. The store showcases Roots’ character and heritage by immersing shoppers in the more than 40 years of the brand’s stories and products.

The brand’s collection is curated into four main areas in store, each telling a different Roots story, including a Cooper Beaver Collection that pays tribute to Roots iconic logo the Cooper Beaver, Roots Original Salt & Pepper Sweats, handcrafted leather, as well as seasonally relevant products that embody Roots unique comfortable cabin-meets-city style.

“Leveraging our strong network and local resources, we are excited to bring the world-renowned Roots brand to Hong Kong,” said Sunny Wong, CEO of Branded Lifestyle Group.

“The leisure-and-lifestyle-apparel trend continues to gain momentum in Asia, and we believe Roots focus on comfort and style is a perfect fit for the Hong Kong market.”

Starting from a small cabin in Algonquin Park, Canada, in 1973, Roots has grown to become a global brand with 114 corporate retail stores in Canada, seven corporate retail stores in the US, 117 partner-operated stores in Taiwan, 37 in China and a global e-commerce platform.

Branded Lifestyle Holdings represents five brands: Hang Ten, H:Connect, Arnold Palmer, Hunter and now Roots. It owns or franchises more than 1000 retail outlets across Greater China, South Korea, Southeast Asia and the Middle East.

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