Walmart and Kidbox launch subscription service
International retailer Walmart and Kidbox, the curated childrenswear subscription service, are teaming up to offer Walmart.com customers an exclusive, curated stylebox for kids.
The service features an option to receive a seasonal selection, without a styling fee.
The new stylebox will offer Walmart.com customers personalised styles selected from more than 120 premium kids’ brands. The stylebox will include four to five fashion items for US$48 – about 50 per cent off the suggested retail price for the group of bundled items.
Clothing will include items from premium brands including BCBG, Butter Super Soft, C&C California and Puma.
Walmart customers can order a stylebox by visiting the store’s website and completing a short style quiz for their child. Kidbox stylists use the quiz to tailor each box based on the child’s style preferences, the season and where the child lives.
“We are thrilled to partner with Kidbox to introduce our first kids’ subscription apparel service offering premium fashion brands at a substantial savings,” said Walmart US e-commerce head of fashion Denise Incandela. “Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with Kidbox enables us to round out our offering with additional national and premium kids’ brands.”
The Walmart and Kidbox collaboration has a charitable aspect as well. For every stylebox purchased on Walmart.com, Kidbox will clothe a child in need through its partnership with Delivering Good.
“Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honored to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox,” said Kidbox CEO Miki Berardelli. “At Kidbox, we pride ourselves on understanding kids’ fashion preferences while also creating moments for them to learn about the importance of giving back.”
Walmart.com has an expanding kids’ fashion assortment, which features more than 100 new brands that have been added over the last year, including Betsey Johnson, Kapital K, Levi’s, Limited Too and The Children’s Place. The retailer has also launched new shopping destinations for dance essentials and gymnastics, and licensed children’s clothing, making it easier for customers to shop for fashion featuring top movie, TV and gaming characters.
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