Marquee Brands acquires Martha Stewart, Emeril Lagasse
Global brand owner and marketer Marquee Brands has acquired the Martha Stewart and Emeril Lagasse brands and all related intellectual property from Sequential Brands Group.
Through the acquisition, Marquee will establish a Home and Food division with two preeminent brands, increasing the reach of its portfolio to over US$2.3 billion in annual retail equivalent sales.
In addition to this new division, the company currently operates in women’s fashion, men’s fashion and active/outdoor.
Marquee Brands is owned by investor funds managed by Neuberger Berman.
“This transformative acquisition allows Marquee Brands to enter the home, food, and media sectors,” said Neuberger Berman MD Zachary Sigel. “The addition of new partners, customers, and capabilities will further diversify Marquee Brands, improving its position as a preeminent global brand owner.”
The Martha Stewart brand is a diversified media and merchandising platform founded by Martha Stewart, a former model, Emmy Award winning media personality and best-selling author. The brand’s content and products are built around Martha Stewart’s lifelong mission to inspire the art of creative living.
Martha Stewart will join the Marquee Brands team and continue to guide the brand she founded.“Marquee Brands is an organisation that shares the entrepreneurial spirit and creativity on which I founded my business,” said Stewart. “In this ever-evolving retail and media environment, I am confident that Marquee’s business values, sophisticated digital expertise and international relationships will drive continued growth and position the Martha Stewart brand well for the future.”
“Martha Stewart is a visionary whose educational mission and innovative approach has inspired millions of people to live more meaningfully,” said Neuberger Berman MD Sam Porat. “Martha Stewart branded products, known for their high quality, superior function and beautiful design, have enriched homes around the world.”
Founded by Emeril Lagasse, a James Beard Award-winning chef, restaurateur and media personality, the Emeril Lagasse brand has been celebrated by home cooks and professional chefs since he opened Emeril’s Restaurant in 1990. The brand’s media and merchandise calls on consumers to share in the joy of cooking.