The new Puma Bangladesh flagship just opened in Dhaka marks the sportswear brand’s largest yet in the country.

The 2220sqft location showcasing the firm’s latest performance and sportstyle products is the brand’s first flagship in Dhaka, the largest full-price store in the country across global brands; and the first entry by any international brand into the Bangladeshi market, according to its employee publication Catch Up.

“The store is a great brand statement for us in the heart of the capital city of Dhaka,” said Puma India MD Abhishek Ganguly. “The response we are getting is far beyond expectations. The economy in Bangladesh is going in the right direction and sport is getting more and more popular. We will continue to focus and expand in the market.”

The Puma brand has been brought into the country by its regional partner, textile & apparel manufacturer DBL Group.

“We are looking at expanding our footprint in the region, and what better way than launching our very own flagship store,” said DBL Group MD M A Jabbar. “Through our iconic flagship store we aim to bring the best Puma experience and product to our consumers.”

The brand aims to expand within Bangladesh with more outlets to come in the unspecified future.