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Under Armour Singapore showcases Rush technology

Under Armour Singapore has partnered with Celliant to create performance apparel line UA Rush and Recovery.

Designed to enhance performance, the collection includes men’s and women’s fitted tees, long-sleeved shirts, leggings and tights and more.

All pieces will range from S$69-$199, and are now available for purchase on Under Armour Singapore’s online store, retail stores in Orchard Central, Bugis Junction, VivoCity, and through authorised Under Armour resellers.

In conjunction with the launch, Under Armour is hosting an admission-free “Rush & Recovery Experience” at Orchard Central Discovery Walk until May 2.

The interactive exhibits bring to life the inner workings of Rush technology. Distinct experiential zones will showcase how the technology generates performance improvements for the wearer, and helps power recovery.

Another zone, “Test of Will”, features Under Armour’s annual advanced urban fitness challenge where visitors can see a preview of this year’s unique challenges and put their grit, strength and determination to the test.

Under Armour’s Rush-and-Recovery-engineered fabric promotes improved performance and energy return. It is intended to provide the same benefits to the body as an infrared sauna.

“The introduction of UA Rush is our commitment to giving athletes 360-degrees of training support both in the gym and beyond,” said Dan Leraris, GM of men’s training at Under Armour.

“With the launch of UA Rush, we now complete the training cycle – there is now UA gear designed to optimise human performance at every training occasion.”

Under Armour athletes from around the globe have been training in UA Rush including Singapore Athletic Association athletes such as swimmer Amanda Lim, marathon runner Jasmine Goh, master coach at Ritual Gym, Shrek Ismail, and SuperheroRunners founder Nelson Wong.

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