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Indian startup RealTell launches gamification move

“Offline retail is here to stay,” says founder of in-store experiential service.

Retail tech startup RealTell is launching its flagship product “Realtell Retail” for fashion and lifestyle brands.

“Offline retail is here to stay,” said Ashish Mittal, chief mentor at Turning Ideas Ventures (which incubated RealTell) “and this startup helps retailers, primarily the fashion and apparel brands, to drive footfall and increase basket size by gamifying the offline shopping experience.”

The company was started by two young college entrepreneurs from Shri Ram College of Commerce (SRCC) Delhi University, Sanyam Gupta and Shivendra Misra.

In a statement, the company said its kiosk solutions will help shoppers to discover new combo prices for the fashion and other retails products every day, based on artificial intelligence and machine learning, driving footfall to stores and turning the buying experience into a game.

Press materials released by the brand observed that while online retailers have detailed information about shoppers – because every click can be tracked – offline retail stores lose out on valuable shopper insights due to the lack of proper infrastructure and technology.

With its patented technology, RealTell Retail gamifies the shopping experience by letting shoppers discover a dynamic price for products of their choice.

“Imagine walking into a store, scanning your items at a kiosk and saving money at each visit,” said Misra.

“What’s exciting is that the prices and the offers change every day. That’s what no one has been able to do. The industry has relied for long on the rule of thumb and guesswork but never before has it been able to make data-driven decisions at scale to make the experience of the end-customer so good that they want to come back again.”

Cofounder Sanyam Gupta added: “It is about making the customer the king and having a compelling value proposition to drive footfall that offline retailers will not experience with the traditional systems that they use.”

The startup has deployed its solution in more than 900 stores under lifestyle manufacturer Crimsoune Club pan India.

“Mobility is clearly the future of retail and lifestyle brands will have to stay on top of the wave to continue to grow and innovate,” said Crimsoune Club director Piyush Mangla.

“RealTell has already helped Crimsoune Club manage business at the click of a button and now, drive more footfall to stores, something which offline retail stores have struggled for long.”

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