Private-equity firm Mekong Capital has invested in Vietnamese pizza franchise Pizza 4P’s via the Mekong Enterprise Fund III.

The franchise was set up in 2011 by Japanese owners and has grown its network of locations to 11 stores nationwide serving more than 4700 customers per day. The company has also developed a fledgling line of packaged consumer goods, such as specialty cheeses.

“We are incredibly excited to partner with Pizza 4P’s,” said Mekong Capital founder Chris Freund. “Not only because we are huge fans of their product and see the potential for the brand to grow considerably, but also we are very inspired by the vision of the founders, Masuko and Sanae.”

Mekong Enterprise Fund III currently has US$112.5 million in committed capital. Pizza 4P’s is the ninth company to receive investment from the fund.

The private equity company announced funding for pharmacy chain Pharmacity just last week.