Online food store Grain to expand
Singapore-based online food store Grain has raised US$10 million in series B funding.
The cash will be used to accelerate growth in Singapore, and expand into Thailand.
To do that, the company will be cooperating with Thailand’s Boonrawd Brewery group’s subsidiary Singha Corporation.
Singha will help Grain gain clearer insights of the target audience in Bangkok, and develop better products and services.
“Grain will work with Singha by using Singha’s extensive F&B network across the country, including logistics and distribution, to bring delightful innovations to consumers,” said Bhurit Bhirombhakdi, chairman of the executive board at Singha Ventures.
The collaboration between the two companies aims to help online food store Grain expand in Southeast Asia and realise its regional vision.
“We want to disrupt the F&B landscape and evolve with consumer preferences, but also have solid fundamentals,” said Yi Sung Yong, Grain’s co-founder and CEO.
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