Bern retailer network Intersport has entered into a franchise agreement with major Chinese omnichannel retailer Suning.

The move gives Intersport a more significant presence in the huge Chinese sports market both in the offline and online arenas. It enables Suning to launch Intersport stores in specified provinces and municipalities in China, distributing Intersport products within the territory.

“Intersport’s global expansion is progressing,” said Intersport International CEO Steve Evers. “We are proud to announce our partnership with Suning, the leading Chinese retailer, to boost our sports retailing business in this rapidly growing market. This alliance of two strong partners with complementary businesses and competencies will form the basis for long-term success in the Chinese sports retail market.”

“Football, fitness, and a penchant for a healthy lifestyle are increasingly popular in China,” said Suning VP Gary Gong. “For this reason, Suning took the strategic decision to extend its retail business into the sports equipment market.”

Suning has 12,871 stores in more than 600 cities in China. Its e-commerce platform claims more than 407 million registered users.