Goodbaby International has opened two flagship stores in Chengdu, China.

One of the new stores is located at International Finance Square (IFS), the other at Chengdu Joy City. Both opened last Saturday.

The stores represent the parenting-products retailer newest offline store model and were designed by an unnamed “well-known designer” who has previously cooperated with many globally renowned luxury concept stores.

“The key to mom-and-child products lies in experience,” said Goodbaby China CEO Jiang Rongfen.

“The new global flagship stores are designed with both the sensitive and sensible factors of the consumers’ shopping behaviors in mind.”

The designer aimed to create an immersive, scenario-based smart lifestyle environment for parenting families, where consumers can experience and interact with the products to make better shopping decisions with the help of AI, VR and AR technologies, as well as making one-stop shopping convenient.

“Our goal is to make every customer willing to share their satisfactory experience with their friends,” Jiang said.

With Chengdu considered an up and coming fashion hub in China, Goodbaby decided to launch its new Hey Box smart products at the two flagship stores.

“It is usually said that winning Chengdu’s consumers is a big step towards winning China’s consumers,” said Jiang.

Goodbaby was set up in China 1989 as a global company with local operations in China, Germany and the US. At the core of its range are baby carriages and child car seats.