BukaGlobal boosts regional expansion

Indonesian e-commerce platform BukaGlobal has launched in Singapore, Malaysia, Brunei, Hong Kong and Taiwan.

Developed by Bukalapak, the platform will connect 4 million Indonesian sellers to the global market. At the moment, products sold on the site include health and beauty items, pantry lines and handicrafts from only qualified sellers in Jakarta and Tangerang. More sellers are set to join progressively.

Customers in five countries can order products starting from 500gm with delivery time usually six to 11 days, depending on the destination.

“We want to break down barriers that hinder young and small entrepreneurs from competing on a global playing field, primarily on access, infrastructure, and connectivity,” said Fajrin Rasyid, Bukalapak’s co-founder and president.

“With BukaGlobal, Indonesian products are readily accessible by consumers anywhere in the world through a fast and reliable platform.”


Fajrin said Bukalapak chose Singapore and the other four markets as there are many Indonesians there and the people in these countries understand Indonesian culture.

The firm is working with Singapore startup Janio for end-to-end cross-border logistics.

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