Cafe Amazon launches in Singapore
Thai coffee chain Cafe Amazon has opened its first outlets in Singapore.
One store is located at Jewel Changi, the other at Jurong Point shopping centre.
An opening ceremony was held at Cafe Amazon Jewel Changi, which marked the 2750th branch of the franchised chain worldwide. The chain was founded in 2002 to provide beverages and food to travellers refuelling at the company’s gas stations.
PTT Oil and Retail Business Public Company Limited (PTTOR) chairman Auttapol Rerkpiboon said the company was pleased to open in the Lion City.
“Throughout 15 years of business, we’re proud to say that Cafe Amazon has received an overwhelming response in every country it operates.”
Singapore joins Laos, Cambodia, Myanmar, the Philippines, Japan and Oman on the list of countries Cafe Amazon has entered. It has about 2500 stores in Thailand and nearly 200 abroad.
To adapt to Singaporean taste, Cafe Amazon has adjusted its snack and beverage menu, making Yin Yang, a premium matcha latte its signature drink.
PTTOR plans to invest US$1.3 billion to open 20,000 branches of Cafe Amazon over the next five years under a franchise business model.