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Kitchen retailer Ixina opens first China stores

European kitchen retailer Ixina has opened stores in both Beijing and Shanghai, marking the brand’s official launch in China.

Brought to China by Gome Retail, Ixina plans to open six more stores this year – including in Wuxi and Nanjing – expanding to 100 within the next three years.

China’s kitchen furniture and appliances market is estimated at more than RMB400 billion (US$57.86 billion) currently.

The president of Gome Retail, Wang Junzhou, says selling individual products far from meets new consumption habits, with package solutions more popular.

For more than a year, Gome Retail has extended its business scope and strategic outreach based on its strong home appliance supply chain. New businesses such as Comfortable Home, Ixina and Kitchen Space have now been introduced, and a self-operated home-decoration business will soon be launched.

“These businesses are essential approaches to achieving Gome Retail’s Home Life strategy,” said Wang.

Gome Retail currently operates more than 2100 stores in 630 Chinese cities.

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