Lotte tapping deeper into Southeast Asia, advanced markets

Retail and chemical giant Lotte Group is ramping up efforts to tap deeper into Southeast Asia and advanced economies, as sales in China, once its biggest overseas market, continue to fall.

Industry sources told Yonhap that overseas sales of the conglomerate came to 8.9 trillion won (US$7.49 billion) in 2018, up 7.2 per cent from a year earlier.

It marks a turnaround from a near 7 per cent on-year drop in 2017 in the wake of a bitter diplomatic row between Seoul and Beijing over the deployment of an advanced US missile defense system in South Korea.

Four Southeast Asian nations — Malaysia, Indonesia, Vietnam and the Philippines — accounted for 58.4 per cent of Lotte’s total overseas sales last year.

Malaysia was the top contributor with 30.3 per cent of the total, followed by Indonesia with 13.3 per cent and the US with 9 per cent.

China ranked fourth with a 7.9 per cent share, down one spot from the previous year. Back in 2016, the world’s second-largest economy was the leading source of Lotte’s overseas revenue, accounting for 25 per cent.

In the aftermath of the missile defense showdown, Lotte’s sales in China, which stood at about 2 trillion won in 2016, tumbled to 700 billion won last year.

Lotte said its sales in Southeast Asia will increase sharply once a chemicals plant in Indonesia, whose groundbreaking is slated for this year, is completed.

Southeast Asia’s larger share comes amid Lotte’s push to diversify overseas markets away from China and make forays into other emerging and advanced markets.

In his New Year’s speech, Lotte Chairman Shin Dong-bin stressed the need to review its emerging-market strategy and map out a specific plan to expand operations in advanced markets.


In line with Shin’s policy, Lotte advanced into the Oceania duty-free market in January this year by acquiring four duty-free shops in Australia and another in New Zealand.

Early this month, Lotte Chemical Corp, the group’s chemicals arm, completed an ethylene plant in Louisiana. US Lotte Chemical holds an 88 per cent stake, with US Westlake Chemical Corp owning the remainder.

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