Masha Ma and Jason Wu are just two of the celebrities who have been chosen to headline tech event CES Asia which opens in Shanghai tomorrow.

Ma and Wu, both internationally recognised fashion designers, will join Aroma Xie, co-founder and marketing director of OnTimeShow, Shaway Yeh, founder of Yehyehyeh and style editorial director of Modern Media Group; and Xuan Zheng, CEO of Chatail on stage to discuss the connected worlds of technology and fashion.

Now in its fifth year, CES Asia runs from June 11 to 13 at the Shanghai New International Expo Centre (SNIEC).

The panel is a result of a newly established partnership with Ontimeshow, China’s premier fashion trade show, which also serves as a business hub among the industry’s professionals. The fashion pioneers will speak as part of the panel session, “Fashion + Tech = Innovation,” scheduled for tomorrow morning and moderated by Shaway Yeh, fashion journalist and founder of Yehyehyeh. The panel will explore the intertwined industries of technology and fashion and future advancements in the market.

“Fashion and innovation have never been more connected, as designers and entrepreneurs embrace technology to advance their creative vision and grow their brands,” said Karen Chupka, executive VP at CES. “Every company today is a tech company. We welcome these renowned innovators to the CES Asia stage as they examine how technology is revolutionising the world of fashion and design.”

As one of Asia’s fastest-growing tech events, CES Asia brings together the entire tech ecosystem to build brands, forge partnerships and celebrate consumer tech in Asia. The show will focus on the latest innovations in transportation tech, AI, 5G and startups from around the world, featuring more than 550 exhibiting companies, including more than 115 startups.