India’s Myntra to sell in Walmart’s US stores
India’s Myntra is expected to begin selling its brands’ products to the US via Walmart.
The online fashion retailer was acquired by Walmart 10 months ago, since which time Myntra’s brands have been available through Walmart Canada.
“We enabled Myntra to be online in Canada and we are also anticipating launching Myntra brands in our stores in Canada in Q3,” said Walmart International executive VP and chief administrative officer JP Suarez, “a nice compliment for an omnichannel experience for our customers. We are exploring with US for any Myntra product to be available on the US online marketplace.”
Walmart is also expected to conduct a study of Myntra’s operations to assess what strategies may be applicable to other markets. The firm holds a major market share in India along with Jabong and Flipkart Fashion.