Ducati Hong Kong has opened a new store in Kowloon.

The store launch, focused solely on Borgo Panigale-built bikes, serves to expand Ducati’s presence in Hong Kong. The new showroom, opened by sole Ducati importer in the territory Ho Wun Cars, is designed to offer customers a full brand immersion experience.

The entire Ducati range is represented in the venue, which includes a comprehensive section dedicated to apparel and accessories and a social area for the Ducati Owners Club Hong Kong.

“Hong Kong is one of the most premium markets for Ducati in Asia,” said the brand’s marketing director for Asia Pacific Stefano Campaci. “The city itself is not only one of the world’s main economic hubs, making it an aspirational point of reference in terms of lifestyle, but it is also home to one of Ducati’s most sophisticated clientele in the world. Last year, for example, 50 per cent of Ducati motorcycles sold in Hong Kong were superbikes, many of which were sold to our numerous local collectors.

“It is therefore fundamental for Ducati to be represented at the highest level, and this new showroom marks a step forward in this direction.”