Watsons Singapore launches store-in-store concept

Watsons Singapore has launched a premium store concept at Takashimaya.

The 7000sqft store hosts distinct zones encompassing skincare, hair care, health and personal care, with new brands such as Milani, Pony Effect, and Utena.

“To keep pace with the innovative, trendy brand image that Watsons is known for, we are very excited to refresh and make a statement with our Watsons Takashimaya store in a new generation premium store format which offers more experiential zones and shopability,” said Irene Lau, Watsons Singapore GM. 

“The expanse of the store allows us to offer more exciting and exclusive brands across skincare, cosmetics, health and wellness for our discerning consumers. In addition, as we continue to evolve in this digital age, we have incorporated smart technologies and gadgets to enhance the shopping experience and increase engagement with our consumers.”

The refreshed Watsons store also hosts store-in-store (SIS) concepts at its cosmetics, skincare and health zones.

The L’Oreal Paris SIS offers a comprehensive range of cosmetics, from foundations, eye make-up colours to lipsticks. Maybelline’s SIS offers the Alice+Olivia Maybelline collection, the first-ever fashion make-up collaboration from the company, that is exclusively sold at Watsons Singapore. 

In support of Small Medium Enterprises (SMEs) in Singapore, Watsons is introducing two independent homegrown brands, Botanica Culture and Hush Candle, that focus on wellness.

A seven-metre length Mask Bay allows consumers to find a mask or two that cater to their skin type, beauty concerns or daily needs across 22 brands.

The Real Techniques wall contains make-up tools and accessories, including performance brushes and expert sponges.

The new Watsons store will have four full-time pharmacists, led by principal clinical pharmacist, Chung Wing Lam, who was named 2018 Excellence Service SuperStar by Singapore Retailers Association.

Watsons Singapore’s membership will be automatically upgraded to “Watsons One Pass” which allows members to enjoy benefits when they shop at Watsons stores in China, Hong Kong, Indonesia, Malaysia, Taiwan and Thailand.


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