DFS to launch four new beauty brands in Hong Kong and Macau

Luxury travel retailer DFS Group has unveiled four new beauty brands for its biggest store network in Hong Kong and Macau.

Targeting traveling customers in Asia, nine T Galleria by DFS stores will debut the beauty brands Anastasia, Charlotte Tilbury, Hourglass and Pola.

“Our commitment to our travelling customers is to continually find new ways to delight them, and some of our most discerning, knowledgeable and sophisticated customers are those who shop in these markets,” said DFS Group executive VP merchandising Ariel Gentzbourger.

Each of the new brands is already well-established in international markets, and will soon be available to new and loyal customers alike in the territory – where DFS operates six downtown stores in Macau and three in Hong Kong, spanning more than 611,000sqft of retail space.

Anastasia, which goes on sale at T Galleria Beauty by DFS, Hysan Place, Causeway Bay, was created by Romanian-born beauty entrepreneur Anastasia Soare. She was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method.  

Charlotte Tilbury, to be launched at T Galleria by DFS, Shoppes at Four Seasons in Macau, is a British makeup artist to the stars, described as one of the most influential celebrity makeup artists of her generation. 

Hourglass, also debuting at Macau, is a cruelty-free luxury beauty brand known for its innovation and commitment to reinvent luxury cosmetics. 

And Pola, again at Macau, is a luxury beauty brand originating from Japan, created in 1929. 

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