Fashion-discovery platform Moda Operandi has appointed Ming Yang as the firm’s new MD for China.

While Moda Operandi has served the Chinese customer for years, Ming’s appointment represents Moda’s official entry into the region. She will build a strategy, operations, marketing, and personal styling programs from Shanghai.

“Ming’s experience successfully shaping major US and UK-based retail brands to fit the needs of the Chinese luxury consumer is unparalleled,” said CEO of Moda Operandi Ganesh Srivats. “At Moda, we’re committed to becoming part of the local fabric in China, building our China operation from the ground-up, and ultimately being the pre-eminent luxury fashion platform for Chinese consumers. Ming has just the experience to get us there.”

Ming will be Moda Operandi’s first employee in China, growing the company’s Shanghai team and overseeing all of Moda Operandi’s business strategy and operations in Mainland China.