Spanish on-demand laundry startup Mr Jeff plans Singapore and the Philippines expansion.

The company aims to open more than 75 franchises in the Philippines, and 30 in Singapore by the end of this year.

A Mr Jeff app allows users to book laundry services on-demand and through a subscription model. By using the app, website, or the company’s physical store network, customers can choose the exact location, time and day for their laundry to be collected and delivered. A driver visits the user’s home or office, collects the garments and delivers them back later, cleaned and ironed.

According to Mr Jeff’s research, laundry services are popular among the younger generation, and considered by 78 per cent as the most-disliked domestic chore.

“With our digital approach and our subscriptions plans, we intend to change the traditional function of the dry cleaning sector,” said Luis Eduardo Quintero, of Mr Jeff Philippines.

“Singapore and the Philippines are two of the countries in which maximum revenue is expected.” 

Founded in 2015, Mr Jeff is currently operating 370 laundry points in more than 10 countries, mostly in Central and Southern America.