Belgian designer brand Jean Paul Knott will open its first Chinese flagship in Beijing next month.

The designer behind the eponymous label, which emphasises high-quality fabric and minimalist design, revealed the plans at a recent conference marking the brand’s 2019 Autumn/Winter collection, inspired by the classic French 1960s romantic film A Man and a Woman, and featuring a natural and smooth linear beauty of cuts and edits.

In a dialogue with local fashion writer and translator Gu Chenxi, Knott revealed that he has refocused on the “design of the clothing itself” in an attempt to introduce a “new sincerity to the Chinese market”. 

At the conference, Knott introduced a creative artistic and visual immersive experience designed around brand’s signature blue element, representing “the infinite possibilities of Jean Paul Knott in China”, and featuring stills and clips from A Man and a Woman.

Knott studied fashion design in New York and worked in Paris with legendary designer Yves Saint Laurent.