Sephora Takashimaya has reopened after a two-month renovation with a concierge service for gold members.

The beauty retailer’s new store has also elevated its in-store experience by integrating both technology and more of a human touch.

Touted as “the store that spoils you”, the outlet offers Sephora Singapore’s newest brands and product lines. Jo Malone London, Aerin, Miller Harris and Loewe will be exclusively available at Sephora Takashimaya.

A new fragrance discovery bar offers a curation of both niche and popular scents for perfume lovers. 

Personalised consultations are available at the six-seater beauty studio, using the retailer’s unique Skincredible app. Combining a survey and a skin scan, the consultation service curates product recommendations for shoppers.

However, the biggest innovation a Gold Member Concierge service, for the top tier of Sephora Takashimaya’s loyalty program members (those  who spend more than S$1500 annually).

The personal-shopper experience can be booked online and begins the moment customers step into the store. 

The 60-minute session starts with a welcoming drink, hand towels and hand massage treatment, followed by free hair and makeup touch-ups, and an analysis of skin health. A guided shopping spree follows, before customers can skip checkout queues using a dedicated Gold members facility.  

The service ends with the customer’s shopping bags carried to their car.