Best Mart 360’s subsidiary Ciao International has partnered with Tencent-owned Tenpay Payment Technology to offer WeChat Pay services.
The partnership, announced this week, will last for an initial term of one year during which Ciao will integrate WeChat Pay services in all of the group’s retail stores in Hong Kong and promote WeChat Pay to its customers. Tenpay will be providing integrated support to Ciao in its marketing activities, relying on its social media app’s “moments” advertisements, and promotional mini programs.
To actualise the cooperation between the Ciao and Tenpay, Best Mart has initiated two start-up programs, involving the opening of a WeChat Pay Smart Store at Tsim Sha Tsui East and the launching of two Wechat Mini Programs.
Best Mart has committed to establishing its member system through the WeChat ecosystem so as to better connect with and serve Best Mart 360 members using the app. The group will also proactively pursue further cooperative opportunities, such as exploring the feasibility of establishing an electronic commerce platform through WeChat, and seeking worldwide expansion of the business through WeChat platforms.
The group will also consider to further develop smart retail jointly with WeChat and to further integrate technological elements in the group’s business operation in order to increase interaction with customers and enhance their shopping experience.
The move is expected by management to accelerate Best Mart’s pace in the digital transformation of its operation and strengthen the group’s core competitiveness in the new retail era.