Chinese shopping guide platform SMZDM.com has been listed on the Gem board of the Shenzhen Stock Exchange.

The firm has successfully operated for a period of nine years with only one round of financing prior to the listing – an investment of RMB100 million (US$14.55 million) by Huachuang Capital.

“SMZDM.com is currently the first truly consumer-oriented A-share listed internet company in China, said Huachuang Capital managing partner Wu Haiyan.

 “In the past there were only two categories of A-share listed companies: game companies and 2B advertising platforms.” 

The platform began as personal blog almost 10 years ago, which became a popular reference site for consumers making purchasing choices.