Lenovo has opened an Experience Store opens at Singapore’s Funan mall, offering an online-to-offline experience.
The 4500sqft store has dedicated areas for product showcases, workshops and pop-up events.
“The opening of our new flagship store, together with the launch of the four new devices, embodies our Intelligent Transformation strategy to bring a new experience to our customers in Singapore,” said Eddie Ang, Lenovo Singapore’s country GM.
“We hope this Lenovo Experience Store will be a platform, where we can continue to build meaningful relationships with our customers and provide them with new and engaging ways to experience our brand.”
During the launch, Lenovo unveiled four new gaming laptops.
Smart Retail is applied by using solutions to track footfall analytics and optimisation. The data captured can map areas frequented by customers and calculate the average amount of time spent at each. This can help in planning the positioning of store employees to provide assistance.
In-store cameras and product webcams that capture facial expressions will help in understanding customer preferences and their reactions to the various products. Analysing the data can also showcase demographic trends among customers and assist stores to push targeted content that is relevant.
Self-service kiosks will be available in store to drive automation and free up employees to provide personalised services, where required.
Products are also tagged with radio-frequency identification tags, supplying store employees with inventory information right at their fingertips through their hand-held tablets.