Chongqing fashion boutique SND makes the most of monochrome
SND, a womenswear store in Chongqing, features “monochromatic interiors with mirrored surfaces and unusual fur-covered partitions”.
Featured by Dezeen for its notable interior design work by architecture studio Various Associates, the store has a focus on symmetry and a rectangular floor plan enclosing a smaller rectangular zone that accommodates a service desk, lounge area and VIP dressing rooms.
The room is designed with slanted terrazzo walls punctuated with a series of openings to allow easy access to the store.
“Customers can clearly know the routes and view every product in display while walking, offering them a chance to select and compare goods easily,” said a representative from the studio. “We continued the idea of symmetric design, offering the interior space a sacred and ceremonial sense.”
The store employs neutral grey tones with strip lighting behind concrete panels to gently illuminate the garments.
“We strengthened a sense of awe and spatial awareness in our design language, showing strongly contrasting design theme to differentiate the past image of the shop,” said the studio.