Reebonz launches on Ebay
Online luxury marketplace and Asia-Pacific platform Reebonz has launched a store on Ebay.
The new store stocks more than 5000 new and pre-owned products, including bags, shoes, accessories, and apparel. Customers from the US, Canada, Mexico, the UK, Australia, and the European Union can purchase products and receive free shipping from the store.
The firm has built back-end infrastructure to localise services in each country it operates to make it easy for customers to shop. The listings are localised for currency and language in their respective countries.
To date, Reebonz has sold products from brands such as Burberry, Fendi, and Prada through its Ebay store, amongst others, and the highest-valued item sold is a pre-owned Hermes handbag worth more than US$15,000.
“While we continue to focus primarily on Asia, it is very encouraging to be able to partner with Ebay to provide a unique collection of products to their users, and expand our customer base globally,” said Reebonz co-founder and chief marketing officer Benjamin Han.
“They are focused on providing authentic luxury products, which complements well with our core business. Expansion into regions such as North America and other non-Asian regions will allow us to better understand user buying preferences in other parts of the world, which will allow us to create a robust database of trends globally. Insights from this data will help in many ways, including driving our pricing and margin optimisation strategy, merchandising, and others.”
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