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The North Face reveals its future with New York store

Activewear label The North Face has initiated its global retail strategy with the opening of a new store in Manhattan’s SoHo neighbourhood last Friday.  The brand will transform its existing locations to create a stronger connection with consumers and evolve The North Face retail environment into a space that feels more like the brand and less like a store.  The 8000sqft venue is the first of a number of planned updates to the brand’s locations globally, including Seattle a