Gucci Makeup by Alessandro Michele is set to launch in Singapore next month.

The new makeup line has its roots in the unassuming harmony of the creative director’s work as first seen on the runway more than four years ago.

The makeup is designed to “not mask but rather exalt flaws and make them part of the language of beauty,” according to a statement released by the firm. “Defects should be evidenced and not hidden away. Within this language everyone should be able to wear makeup how they want to, whether to reveal your true self, allowing you to be yourself, or as a means to transform, allowing you to be who you want to be.”

Gucci’s three new lipstick collections are diverse formulations, including Rouge a Levres Satin with a satin finish, Rouge a Levres Voile with a sheer finish, and Baume a Levres, a lip balm with a translucent finish.

Gucci Makeup will be available at Takashimaya Department Store’s Beauty Hall from September 12.