Hong Kong museum M+ seeks F&B tenants

The new Hong Kong museum M+ in Hong Kong’s West Kowloon Cultural District, is inviting interested F&B companies to submit an Expression of Interest (EOI) for operating restaurant businesses.

Prospective tenants for the visual-culture museum spaces are expected to offer “a new culinary and hospitality experience that will be world-inspired, Asian-influenced, and truly local,” according to a museum spokesperson.

The museum will be operational at the end of next year or in early 2021 and is expected to attract 3.8 million visitors by 2023 to 2024. It was designed by renowned architectural firm Herzog & de Meuron, and will be one of the largest museums of modern and contemporary visual culture in the world. The M+ building will encompass 17,000sqm of exhibition space; three cinemas, a lecture theatre, a learning centre, two museum shops, a mediatheque, and a public roof terrace.

M+’s F&B offerings will incorporate elements of the museum’s programmes into the culinary and hospitality experiences. M+ will engage visitors in a multisensory experience, providing fun, unique, and innovative connections between the gallery and the F&B offerings. The culinary experience will integrate with seasonal gallery exhibitions by offering elements related to the place of origin of the exhibitions.

The purpose of the Hong Kong museum M+ seeking expressions of interest is to gauge the nature and extent of interest from prospective tenants, on a non-committal basis. 

All EOI submissions must be sent by post or delivered by hand, and must reach the museum no later than 12 pm on October 31.

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