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Chinese discount merchandise chain Miniso plans 100 stores in Australia

Chinese discount merchandise chain Miniso says it expects to have 100 stores trading in Australia by the end of next year.

“Australia is a key country in the world for the rapid expansion of Miniso,” said Miniso Australia VP Richard Li. 

“Our chain of stores opened in Australia include outlets in some of the country’s top shopping centres, including Chadstone in Melbourne and Westfield Parramatta, with a further 68 openings planned over the next 15 months.”

So far the company has 32 stores trading Down Under. It recently reached the 100-market milestone in its global rollout program. It has 3869 stores open worldwide, and last year posted turnover of US$2.5 billion.

Miniso has just launched a range of up to 600 lines of Marvel merchandise.

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