Shandong Ruyi’s three SMCP Parisian fashion brands – Sandro, Maje, and Claudie Pierlot – have all opened stores in K11 Musea Hong Kong.
The SMCP boutiques in K11 Musea were all independently announced by the three brands launching in the high-end cultural and experiential retail landmark, located on Victoria Dockside in Tsim Sha Tsui.
The Sandro boutique offers both menswear and womenswear and showcases a diverse range in an understated, sophisticated setting. The new boutique is the first in Asia to feature a custom-made Versailles wooden floor in bright solid oak.
The new 108sqm Maje boutique is a milestone for the brand as it marks the 10th store opening in the market. It is designed to offer naturally immersive experiences in art, culture, nature, and commerce. A key design feature is the Fins Louvre element behind the front lit logo installed by the two store entrances.
Claudie Pierlot’s 106sqm boutique is the brand’s fifth standalone store in Hong Kong, and reinterprets the favourite codes of Parisian architecture while holding to a relaxed ambience with soft lighting, optic white walls, ivory wooden floor and minimalistic metal racks against sleek white furniture.
Two of the SMCP boutiques in K11 Musea feature an LED video panel installed at the store front showcasing the latest digital content from each brand, welcoming customers and offering style inspirations upon their arrival.