Singer Rihanna’s Fenty Beauty brand has launched at Harvey Nichols in Hong Kong as its first department store partner in Asia.

Following the success of its exclusive launch at Harvey Nichols in the UK, the  brand went on sale at Harvey Nichols locations Hong Kong – as well as its regional online store – on September 3.

The brand made its Hong Kong debut at T Galleria by DFS last week.

Following Rihanna’s mandate of “inclusivity”, Fenty Beauty offers “Beauty for All” artistry-quality products that are consciously inclusive of differing values and beliefs.

“I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere,” said Rihanna. “I want everyone to feel beautiful, recognised and empowered, no matter their ethnicity, culture, skin tone or style.”