Starbucks has launched its mobile order & pay (MO&P) service at 32 selected Singapore outlets ahead of a city-wide launch by March next year. 

MO&P allows customers to order in advance and pick up at their chosen Starbucks store. The new feature is also compatible with the company’s loyalty program through the Starbucks mobile app.

“Innovation has always been a key ingredient of Starbucks’ culture and we are ready to take on the challenge of introducing new technologies and tools, like Mobile Order & Pay, to help make our customers’ experience at Starbucks even more enjoyable,” said Patrick Kwok, GM at Starbucks Singapore. 

“We are consistently on the lookout for new ways to enhance our retail offerings and experience for our local customers, meeting their needs and wants,” he added. 

Starbucks Singapore has marked this year as its “Year of Innovation” after the launch of its flagship store at Jewel Changi Airport. The company also plans to bring on board more partners to diversify its products.

The Starbucks Singapore mobile application was launched in Singapore in 2012. With the mobile app, its customers can customise their drink, collect stars for their loyalty program and pay for in-store orders.