Indian department store chain Shoppers Stop has opened a new 33,000sqft outlet in Delhi.
The store was designed by the Dubai office of Schwitzke & Partners to reflect the latest international trends in retail strategy. This includes aspects such as merchandise presentation, customer movement and navigation, and department adjacency.
Having expanded operations to more than 80 locations across India, Shoppers Stop was looking to evolve its stores’ aesthetic and presentation to upgrade customers’ shopping experience.
The design features specific materials and elements to highlight each division in order to boost recognition. Another objective was to design the brand areas to be unobtrusive, so all brands have sufficient space to express themselves.
The departments implement new merchandise presentation solutions, which includes fixture designs to accentuate individual products. Customer touch points were also given a makeover, including the First Citizens Lounge, cash front, customer service desk and fitting rooms.