Hong Kong jeweller Chow Tai Fook has opened its first store in the Philippines.

The new 200sqm outlet is located at The Shoppes in Solaire Resort and Casino, Paranaque City, featuring some of the brand’s most popular pieces.

“Chow Tai Fook is a brand that values creativity, authenticity, and originality, something that I believe fits into the Filipino principles,” said Kho Group director, Charles Sy, who officiated the store’s grand opening. “It just makes perfect sense that combined; something extraordinary will just come out of it.”

The opening was marked by an official sand-pouring ceremony attended by top executives of the firm.