Timepiece brand Vacheron Constantin is reopening its Singapore boutique at Ion Orchard, debuting its new retail concept.

The boutique’s revamped interior is designed to convey modern elegance and a refined aesthetic, featuring new design codes accented by contemporary Asian elements. It contains lounge areas and an in-house watchmaker to enable interaction with customers. The store houses the brand’s complete collection in addition to exclusive boutique limited editions.

“This new boutique experience exemplifies the maison’s constant search for excellence and aesthetic perfection, embodying the ‘One Of Not Many’ spirit,” said Vacheron Constantin Southeast Asia and Australia MD Yassin Tag. “It will not only be a gathering place for customers, enthusiasts and the public, but to also discover the heritage and transmission of know-how that defines Vacheron Constantin.”

An exhibition titled “Nicknames” is being held to mark the boutique’s opening, featuring a curation of vintage timepieces with unusual designs and evocative nicknames.