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Goodbaby marks 30 years with new design approach

Durable juvenile goods firm Goodbaby has celebrated its 30th anniversary by launching a new product range designed by Dutch illustrator Rick Berkelmans at Shanghai’s China Kid Expo.

The products are part of the company’s new strategy to build a business ecosystem that meets the requirements of its next generation of customers while providing more opportunities for business partners.

According to the firm, Goodbaby’s business strategy has shifted focus from being brand-centred to customer-centred; from being resource-oriented to ability-oriented, from operating a supply chain to operating a platform; and from creating value of product to creating value for society.

In line with the creative platform, Goodbaby also announced a strategic collaboration with famous Italian fashion and design school Istituto Marangoni in August.

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