Filipino fast food chain Jollibee is set to open its second UK restaurant, in Liverpool.
Bee World UK, part of the Jollibee Foods Corporation, has already submitted a plan to transform a Lush store on Whitechapel into its flagship restaurant in the northwest England city. The expansion comes after the successful opening of its first UK restaurant in London’s Earl’s Court last year. The opening is set to create 70 jobs, according to the planning application.
Jollibee’s head of international business for Europe, Dennis Flores, said last year that the company plans to continue expansion by opening 25 restaurants and creating 1,500 jobs across the UK by 2023. He also said that they expect the brand to appeal not only to the Filipinos living and working in the UK but to the locals as well.
Further expansion will see the fast food chain launch in new cities including Manchester and Birmingham, said Flores.
Jollibee, known for its Chicken Joy fried chicken and Jolly spaghetti, has a network of more than 1,300 restaurants in the Philippines, making it a dominant leader in the industry. Internationally, it has more than 200 branches spanning across countries including the US, Canada, Vietnam, Singapore, Saudi Arabia, Qatar, Italy, Bahrain, Singapore, and the UAE.
Its parent company, Jollibee Foods Corporation, also owns brands including Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan and Smashburger. It also owns 60 per cent of the SuperFoods Group which operates Highland Coffee and Pho24 brands in Vietnam. It recently entered into an agreement to operate Panda Express in the Philippines and to buy the Coffee Bean & Tea Leaf business globally.