Starbucks has installed its new Bar Mixato in the Starbucks Reserve Roastery in Shanghai as a specialty coffee and craft cocktail venue.
A reinterpretation of the modern cafe and bar experience, Bar Mixato features a full bar menu including the global debut of 11 innovative coffee- and tea-based cocktails specially created for and available only at the Shanghai Roastery.
Starbucks China chairman and CEO Belinda Wong says the launch of Bar Mixato elevates the nighttime ‘third-place experience’ with the fusion of coffee and cocktail art, to delight customers with unique Starbucks Experiences throughout the day.
“At Starbucks Innovation Lab in China, we will continue to leverage the Starbucks Reserve Roastery to pilot and gradually scale new products and offerings that our Chinese customers love.”
According to material released by the firm, Bar Mixato “extends Starbucks’ passion for coffee to the theatre of cocktail mixology, conjuring new creative expressions of coffee while adding a novel dimension to cocktails to meet the discerning tastes and growing thirst for unique experiences among consumers in China”.
Starbucks has launched seven Bar Mixatos at Starbucks Reserve stores across Shanghai, Beijing, Tianjin and Shenzhen since the concept was first introduced in China in May.
Located on the second floor of the Starbucks Reserve Roastery, the bar was personally designed by Starbucks global design officer Liz Muller. It is helmed by Timothee Becqueriaux, winner of the globally prestigious 2019 Chivas Bartender Competition (China region), and his team of more than 20 mixologists.
Classic cocktails, Italian aperitivo, wine, draft beer and mocktails are also available, as is a curated selection of complementary food choices that customers can pair with cocktails.
The menu will be refreshed quarterly based on the flavours of new Starbucks Reserve coffees.
