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Thai beauty retailer KIS targets 30 stores in Bangkok aimed at millennials

Thai beauty retailer KIS opened its first store in Bangkok just last month and is already planning 30 more across the city.

The chain has been created to capitalise on the continuously growing number of millennials, who tend to be frequent buyers of beauty products. The store was designed by Malherbe..

The first KIS store opened at CentralWorld shopping mall and carries more than 800 brands grouped in five major zones: iconic brands, make-up, skincare, fragrances and a live studio.

The live studio zone offers various services including a `Masterclass by Beauty Expert´ where customers are invited to join special workshops with beauty professionals, as well as leading brands, complemented with a live DJ to make shopping more entertaining.

It also has a selfie booth, where shoppers can take photos and post them on social media, and a Gaga Attitude in a Cup cafe, which serves drinks.

The design features checkerboard, dichroic and iridescent, which according to the company reflect women´s changing emotions, while the use of pink color, with a touch of classy black accentuates femininity.

“The concept is The Ultimate Beauty Destination, as the store is set to become the new beauty destination for women who know what they need,” says KIS MD Tarpida Norpanlob.

“Millennials are the biggest group in the beauty industry and KIS will help everyone keep on style in their own way.”

Two more stores are to be opened by the end of the year, to be located at Central Plaza Ladprao and Zen shopping malls in Bangkok. And it plans to expand footprint to include tourist destinations such as Phuket.

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