Six more Oppo flagship stores are planned across Southeast Asia by next year as the Chinese smartphone brand ramps up its brand profile in the region. 

The company says it will open stores in Thailand, Malaysia, Indonesia, Vietnam, Taiwan and the Philippines, in addition to its newly opened super flagship store at the Emquartier shopping mall in Bangkok. 

The brand describes its Oppo flagships as spaces where it can interact more with customers and showcase futuristic products with IoT, AR and 5G experiences including smart wearables and cloud gaming.

The brand says it has been generating sales through more than 52,000 retail points and 44,000 sales representatives for the past decade. But now it is entering a new era in which it aims to upgrade the overall consumer in-store experience, hence the Oppo flagship openings.

“Oppo is now already one of the top players in the region. It is important that we continue to evolve with consumers and the industry in order to stay competitive,” says Oppo Asia Pacific president Jimmy Yi.

“The next frontier of our strategy is strengthening the premium experience and continue to innovate consumer experiences both offline and online,” he added.