BookXcess opens ‘book tunnel at Malaysia’s Sunsuria Forum
Malaysia’s first book tunnel concept BookXcess has opened at Sunsuria Forum in Shah Alam.
As customers step in the entrance, they will witness a towering circular bookshelf similar to the world-famous Starfield Library in Seoul, South Korea.
Located at Sunsuria Forum @ 7th Avenue, the bookstore offers more than 500,000 different books, including art and design to literature, fiction, non-fiction, young adult and children’s books. The eighth BookXcess’ bookstore features several zones for customers to work and read. Beverages and treats are available in Cafe Wolf, an in-store cafe.
“We want to continue to spread the love of reading to the people of Malaysia with the opening of our eighth bookstore in Malaysia and third new bookstore this year alone,” said Dipak Madhavan, chief marketing officer of BookXcess.
“We are always looking out for new ways to increase the reading habits of Malaysians and creating new concepts like this tunnel bookstore is part of this effort. The unique structure and concept will attract readers and non-readers alike to the bookstore and our prices will hopefully convert them to pick up a book or two.”
A mini-maze for children and Magic Books using Augmented Reality technology are featured to create better immersive, interactive reading experience.
Senior project director of Sunsuria Berhad, Wong Chiew Meng believes Sunsuria Forum will be the next ‘talk of town’ with child enrichment and family-oriented elements embedded into the concept of Sunsuria Forum.
“Apart from the choices of F&B and amenities, we believe that BookXcess will be beneficial to the surrounding communities especially young families who see the importance of cultivating the joy of reading in their daily lives.”
BookXcess also created a donation corner called Red Readerhood where customers can donate books to unprivileged children from Cahaya Kasih Bestari and Rumah Amal Bistari in hopes that the children from the homes will receive knowledge through the initiative and will be inspired to chase their dreams.
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