Swiss Watch Gallery launched its signature timepiece event, Art of Time 2019 at Pavilion Kuala Lumpur. 

Art of Time is presented by Swiss Watch Gallery in partnership with Tumi, GH Mumm, and media outlets The Edge and The Star.

In its sixth rendition, Art of Time 2019 features the world’s renowned watchmakers, including Arnold & Son, Bell & Ross, Girard-Perregaux, Graham, IWC Schaffhausen, Jaquet Droz, Oris, Parmigiani Fleurier, TAG Heuer, Tudor, Ulysse Nardin and Zenith.

“The idea behind Art of Time is to bring to Malaysia the experience of the amazing and exclusive watchmaking showcases of Basel and Geneva,” said Ashvin Valiram, executive director of Valiram Group. “We feel it is the best way to inculcate the love for horological instruments, and the craftsmanship and innovation that go into their creation.”

The launch event has attracted more than 200 guests including entrepreneurs, corporate captains, retail partners, watch enthusiasts, celebrities, socialites and media figures

“This year is our best by far, with new brands joining our showcase for the first time,” said Ashvin. “We look at ourselves not just as a retailer but also an advocate of fine watchmaking and through Art of Time, we’re looking to evolve the customers’ interest in watches and fuel the passion.”

A Tumi pop-up also featured in the exhibition, highlighting the Tumi x Chris Pratt collection. There was also a special booth featuring watch winders from Orient Crown, a Singapore-based luxury timepiece accessories company.

“When we opened our first watch boutique in Penang in 2001, we never expected to become a preeminent watch retailer in the country. Swiss Watch Gallery is indeed a young adult now and we look forward to further strengthening the business beyond the shores of Southeast Asia,” said Ashvin.