Uniqlo has signed up a raft of Vietnamese celebrities to launch its much-awaited first store in the country.
Uniqlo Vietnam will make its debut on December 6, opening in a three-level, 3097sqm space previously occupied by a Parkson department store. It is located opposite the local flagship stores of rival chains H&M and Zara.
The new store, to be called Uniqlo Dong Khoi after the street it is located on, will be the Japanese apparel brand’s largest in Southeast Asia.
To support the opening, Uniqlo has launched a campaign video ‘Elevate Everyday’ to introduce LifeWear to Vietnamese consumers, emphasising how the label is suited to local climate conditions and lifestyle.
The video features a cast including artist Ngo Thanh Van, footballer Tien Dung, model, actress and entrepreneur Helly Tong, model and activewear enthusiast Tran Hien, writer and interior designer Qui Duc, photographer and skater Pixself, and model and actress Thu Anh.
While the cast are from different backgrounds, the video shows how LifeWear suits their own unique lifestyles.
The Elevate Everyday campaign video can be viewed at Uniqlo Vietnam Facebook page.
“The store will offer both Saigonese people and international visitors a unique shopping experience, with a full line up of LifeWear on three levels,” said Osamu Ikezoe, co-COO at Uniqlo Vietnam. “We look forward to welcoming our first customers on December 6.”