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AS Watson opens its 3800th Watsons store in China

AS Watson Group is opening its 3800th Watsons store in China. 

The new outlet is located in Kunming, the largest city in Yunnan Province, and is designed to provide one-on-one beauty services to customers supported by fully integrated digital experience.

“Our extensive physical store network provides unique touchpoints in over 470 cities in China, connecting us to customers through in-store experience and digital engagement,” said AS Watson (Asia & Europe) CEO Malina Ngai. “All stores provide 30-minute ‘click-and-collect’ service and 60-minute ‘click-and-delivery’ service which are widely used and appreciated by customers. Including China, this year AS Watson Group is on plan to open 1300 new stores globally. That is, on average one new store every seven hours.”

The new Watsons store in China, located in Living Mall of Yunnan, uses the latest retail technologies to combine online and offline (O+O) platforms. The new more than 2000sqft store is committed to providing customers with an engaging shopping experience through a wide range of Watsons offerings.

“Building customer connectivity with our 65 million loyal members in Mainland China plays a vital role in our growth in this vibrant market,” said Watsons China CEO Kulvinder Birring. “On top of that, we have launched our Elite Card VIP programme to ensure our highest-spending members enjoy the most privileged service … Going forward, Watsons China will continue to enhance and upgrade our exclusive VIP offers, bringing more surprises to entice our customers.”

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